Kickoff
A 30-minute call about guardrails, not taste: claims you can't make, logo rules, topics to avoid. You tell me what your customers say.
DM me
The statics your brand is missing.
Research-based, pattern-breaking static ads for e-com brands running Meta. A fixed batch every month, a live dashboard, and learnings you can actually use.
The problem
Most brands barely test statics.
Video gets the budget and the attention. Statics get made last, a few at a time, and they tend to look alike: a packshot, an offer, a logo in the corner. Those can work. But ten of them test one idea ten times.
Both ends
work
Polished end: yourswork
Native end: mine
The approach
Think barbell.
The polished end is yours: photography, video, brand films, made by you or whoever you hire. I make the other end: statics that look like they belong in the feed. Notes, screenshots, iPhone photos, handwritten callouts. Both ends work, and a good packshot still earns its place.
Notes app+Editorial headline+Us vs them+Real review callout+iPhone photo and text+Handwritten+Founder note+List ad+Before and after+Annotated product+
How it works
Four steps. Then it repeats every month.
Research
I dig through whatever your buyers leave behind: ad comments, DMs, support questions, reviews, forums, and the competitor ads that run longest. That becomes a list of angles that move your buyers.
Batch
Your statics land in your dashboard, named and tagged. Approve or flag within 3 days. No reply means approved.
Launch and learn
You launch within a week. Each month: what won, why, and what the next batch tests. Misses included.
The dashboard
Every static, in one place.
No email threads. No PDF reports. Review new statics, see how each one performs, and read what we learned. One link.
Try the demo dashboard!A fictional brand in the real layout. Click around.
Hazel & Hum candles · fictional brand
Demo data
Batch B03 · new statics. Approve or flag in a click.
Auto-approves in1 day 21 h
Hit rate · October
40%
2 winners out of 5 statics that reached the spend threshold
Aug 25%
Sep 29%
Oct 40%
One fixed rule
Account average cost per purchase: €24.00. Threshold: €48 spend (2x the average).
Winner beats €24.00 on Meta and on Shopify. Maybe beats it on Meta only. Too early has less than €48 spend. Not a winner reached €48 and beats it on neither.
Status
Meta and Shopify never agree. That's fine.
Meta over-counts: it includes view-through and modelled conversions. Shopify UTMs under-count: last click only, so they miss device switches and later purchases. The truth sits in between, so every static is ranked on both.
| Static | Angle | Format | Days | Spend | CPM | Link CTR | Meta purch. | Meta CPP | Shopify purch. | Shopify CPP | Status |
|---|
Creative-level numbers only. No account-wide ROAS here: the statics are my job, the account is yours.
Price objections in the customer's own words beat everything else this month. Gifting was too early.
Top winners
007 · notes appMeta €18.00, Shopify €22.67. Answers “€39 for a candle?” with the line 14 reviews repeat: it lasts for weeks.
011 · founder noteMeta €20.57, Shopify €22.15. The smell pain, said plainly by a person, not a brand.
What flopped
- 009 gift list: €190 spent, 3 Shopify orders. Gifting is a December motive. Too early.
- 002 room list: €251 spent, a CTR under 1%. A list with no tension in it.
What B04 tests
- Four more price objections in new formats: us vs them, list, iPhone photo.
- The smell pain as a before and after.
- Gifting again from week 48.
Taste notes, logged
- “A bit casual for our feed” on 003. Kept, it stays inside the guardrails. It's a Maybe on Meta, so it gets a second version.
Two sources, one truth.
Meta tends to count more sales than really happened. Shopify UTMs tend to count fewer. I show both and rank every static on both. One that wins on both is a real winner.
Hit rate, in the open.
Every month I track the hit rate: of the statics that got enough spend to judge, the share that beat your account's average cost per purchase on both Meta and Shopify. In your dashboard, misses included.
Tested on my own brand first.
I'm Joey. I co-founded Swubie, a stain-removal wipes brand, and the system behind Stilo runs there every week. Some of its statics beat our videos on cost per purchase.
- 8+ years in DTC
- 20+ brands built
- €5M ad spend
- Brand owner
- Designer at heart
- Girl dad
Winner!
Winner!
Winner!
Most statics don't win. That's normal.
The job is to find the few that do, faster, and learn from the rest. That's why month one is a learning month. Swubie's own tracker, in the open:
140Launched
35Judged
4Proven
17Promising
The deal
What you get. What I need. What's not in it.
You get
- A fixed batch of new statics every month, in feed and story sizes.
- The research behind them.
- Files named and tagged with UTMs.
- Your own dashboard.
- A monthly learnings report.
I need
- Product photos from you to work with.
- Feedback within 3 days.
- Each batch launched in your ad account within a week.
- My naming and UTM template used.
- Read-only access to your Meta ads.
Not in it
- Running your ads.
- ROAS, sales or winner guarantees. Results also depend on your offer, site, price and spend.
Pricing
Simple monthly plans.
Monthly. Cancel anytime. No minimum term. I'd give it 2 to 3 months to find your winners.
Starter
15 statics / month
€1,250/ month
Entry point, for smaller brands.
- Research and angles
- 1:1, 4:5 and 9:16
- Dashboard and monthly learnings
My
pick
pick
Core
30 statics / month
€2,250/ month
Enough volume to find winners every month.
- Research and angles
- 1:1, 4:5 and 9:16
- Dashboard and monthly learnings
Scale
50 statics / month
€3,500/ month
For brands spending heavily on Meta.
- Research and angles
- 1:1, 4:5 and 9:16
- Dashboard and monthly learnings
Prices excl. VAT
Is this for you?
It is if
- You have a product that already sells.
- You run Meta ads with steady spend, around €10k+ a month.
- You're open to testing ads that don't look like your brand book.
- You can launch new statics within a week and give feedback within 3 days.
It isn't if
- You're still looking for product-market fit.
- Every ad has to be 100% on brand.
- You want someone to run your ads or own your ROAS.
- You need weeks of approval rounds per creative.
FAQ
Questions I get.
Do you run our ads?
No. You or your media buyer launch them. I deliver the statics, the dashboard and the learnings.
Will the statics look on brand?
Some will. Many won't, on purpose. You set the guardrails at kickoff, and within them I test.
What if nothing wins in month one?
It happens. Month one is a learning month. If it doesn't click, you cancel. No hard feelings, no contract.
Is there a minimum term?
No. Monthly, cancel anytime. I recommend 2 to 3 months.
How do you track performance?
My naming convention and UTM template, read-only access to your Meta ads, and your Shopify UTM data. Both sources, side by side.
Do you use AI?
Yes, to speed up research and production. Every angle and every static is chosen and checked by me.
Which languages?
English and Dutch.
Do you do creator videos?
Not yet. It's coming as an add-on. Ask me about it.
Want statics that don't look like ads?
Send me a DM with “STILO”. I'll look at your current ads and tell you honestly if this is a fit.